It depends which metric you are using in an evar. 2. It takes all Analytics variables defined on the page, compiles them into an image request, and sends that data to Adobe data collection servers. products) are set at the same time. The following table lists all query string parameters Adobe uses in image requests. If a formula consisted of a single standard metric, it displays identical data to its non-calculated-metric counterpart. I create segments looking at both, and for those transitioned I look at both the eVar and the prop so that if I am looking back at older date ranges, my rules will work with the old and the new. Having a dedicated dimension (usually an eVar) in Adobe Analytics that identifies the site name/app name will allow. tl() calls in. For example I need a calculated metric to give me the sum of the Account Balance eVar which will be for our example above ($67) Appreciate you. I'll see if I can clear up the confusion, though: eVar An instance is counted each and every time the - 425294Hi @C_Evans , Three Options (all require the Analytics extension to include the AppMeasurement code): Option 1: Use custom code within an Analytics set variable action. And the following breakdowns are valid: Page x eVar1 - because of Hit 1. Campaign Classic v7 & Campaign v8. Examples of why this is bad. Props are of only 100 bytes, while eVars are of 255 bytes. You can set page name to any string value, including data. console. Live Stream data. Strip all semicolons, commas, and pipes from product names, categories, and merchandising eVar values. Calculated metrics: Use simple formulas to combine metrics, or. Sometimes, variables encounter more than one value before hitting a success event. A byte is generally a single character, however can take up to 6 bytes depending on the complexity of the character. Learn how to map data captured from an Adobe Experience Manager Site to metrics and dimensions in Adobe Analytics report suites. I added the code to get "data-id" in a data element custom code and assigning that data element to evar using set variables for Adobe Analytics, but somehow it is not working. All eVar values sent to Adobe are stored, regardless of allocation. Both the logical in its own way!Metric type. See below for an example of eVar definitions in the Conversion variables UI. If you want for a particular 'baid' value, Create a segment with Visit Container where eVar1 = " Value " to take Contact Support Instances. t()) and link tracking (s. Adobe Aanlytics Report Suite. But it would still persist in reporting (eVar2 still holding the old value). If they are two offers if the user select the second offer we are overwriting eVar2 = offer 2. This is a function that our customers have asked for for quite some time. For the event to be attributed to a value for an eVar or a prop then this value needs to be set in the adobe analytics server call. Also, if you have a variable number of errors, it can become more challenging to appropriately apply Classification Rules. User. Select or create a Product Profile and click the Developers tab. Server Calls. You establish a relationship between a variable value and metadata related to that value. A custom dimension that you can use in reporting. It depends which metric you are using in an evar report. . On the Edit Page Load Rule page, open the Adobe Analytics accordion menu. For detailed documentation, see Processing rules overview. This feature is limited to the provisioning of up to a maximum of three endpoints per Report Suite (i. Adobe Analytics にデータを送信すると、データ収集サーバーでは、ヒットを 1 行のデータ（数百列）に変換します。. The variable size for props and eVars are different. Go to the Rules tab, then click the desired rule (or create a rule). Props can use pathing, whereas eVars cannot. Issue fixed. I'm assuming for the evar page dimension, it is not using most recent allocation while looking at visits right? Just wanted to confirm that whe. Created for: Beginner. Good day Arun, I have same understanding with you. We have a unique situation we've been noticing within our Adobe Analytics, we have last touch channels which when we pivot for eVars (which have been set to visit persistence) sometimes unrelated values will appear. Adobe Analytics. meagand84656201. Values passed into eVar variables follow the user for a. I'm quite new to adobe analytics and this is my first question I posted here, so please don't be to harsh with me. Click the desired tag property. daisyma. Also, if you have a variable number of errors, it can become more challenging to appropriately apply Classification Rules. They work similarly to eVars, except they can contain multiple values in the same hit. Fairly new to the Adobe Analytics API and I'm not sure how to go about pulling together some data that I need. Level 3 30-11-2021 14:56 PST. Two columns are dedicated to each eVar; one for direct data collection, and the other for persisting values. The next time you access that eVar's settings, the reset option should be back to its "Do not reset" option. Copy an eVar into a prop to see paths. Your eVar also tracks the value when that value has been set in a hit. Any event is hit based, it does not persist after the hit. To clear eVar2= Offer1 and to clear the Persisted value use when customer visit Offer 2. 1 Accepted Solution. eVar1 "page section X" instances = 1, Occurrences = 2, Visits = 1. Also, with the Most Recent (Last) allocation, the last (new) evar value will get credit for the purchase event. Scottyou can do some calculation with evars, it was proven by the last "analytics idols contest". Link Name x prop1 - because of Hit 2. If the data packed into an eVar is complicated and sometimes dynamic, you can pack them in a name-value approach, such as the eVar content will be. ). Again ~30%. Concatenate category and page name in a prop for easier reporting. Read the Connector Overview article for general instructions on how to add a connector. to gain points, level up, and earn exciting badges like the new A custom dimension that you can use in reporting. Assuming that we know these. If more than 30 minutes lapse between hits, a new visit begins. We have a Dimension we've created, which I'll just call 'evar' for now. It has been setup with two different direct calls (for swipe direction left or right) and each time the respective evar is incremented by 1, (in cu. 各 eVar には 2 つの列が割り当てられています。. If we do, it poses concerns about the benefits of List Var and decide. Click Events > Add to open the Event Configuration screen. The addProductEvar plug-in allows you to easily add an Adobe Analytics merchandising eVar that uses product syntax to the products variable without worrying whether the already-existing contents of the products variable will be changed/moved/deleted. Apply the segement and take the Contact Support Instances. Instances will tell you the exact number of times a userid was. Under Actions, click the to add a new action. To demonstrate how. The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. Unfortunately, components (eVars, props, events, etc) can't be hidden from the field list in Analysis Workspace. Read real-world use cases of Experience Cloud products written by your peersSure! In my settings the marketing query paramater is saved via Adobe Data Collection Tags in an evar, e. I'm currently trying to measure a tricky process, that occurs after the page load and up on the interaction with the user, so far so good, this process comes in the form of a widget that also receives the response from. Hence, your real time reports in Adobe Analytics are only prop reports as props are lighter to process. g. This dimension retrieves data from the g and -g query strings in Page view calls (t()). When you send data to Adobe Analytics, data collection servers translate the hit into a single row of data with hundreds of columns. Targets. for a group of 50 customers meet a certain criteria and instead of making 50 or statements for our customer number evar, with the 50 different customer numbers on my list, I'd like to put all 50 of. prop- They are custom traffic variables, and you get 75 to play with. . Any event is hit based, it does not persist after the hit. In the Report Suite Manager, click Edit Settings > Marketing Channels > Marketing Channel Expiration. Translate. You also have the option to send a delimited value into a single eVar; however, you will again be limited, but this time by a maximum of 255 characters for the entire string. In the Name column, select the checkbox next each item to enable editing, then specify the desired name. This direct call simply sets s. Configuring eVars is one of the most fundamental parts of your Adobe Analytics implementation. Any variables that exceed these limitations are truncated: PageName and all custom traffic variables (props): 100 bytes. Jun 15, 2023Last update: 2023-09-21. Adobe recommends using eVars in most cases. Community Advisor 1/24/18 9:18:37 AM. . Adobe Analytics Join us for our next Community Coffee Break on November 14 at 10am PDT. Level 2. A custom dimension that you can use in reporting. campaign. Read real-world use cases of Experience Cloud products written by your peersI'll try to do that because I think that could be the only way to find explanation on this issue. If you use “Product Syntax”, you should not see any instances for the eVar at all. Brian Au, expert in AA and CJA will be here for the AMA to answer all your questions!. An eVar can be visit-based and function similarly to cookies. jeff_bloomer. Full Support; Customer Journey Analytics uses the Experience Data Model (XDM) and supports unlimited metrics and is not tied to the custom success events of Adobe Analytics. Effective December 31, 2023, Adobe intends to discontinue Reports & Analytics and its accompanying reports and features. Name the rule All Pages - DOM Ready. I am capturing the primary category in evar16 and 17. (Tip, pick a short date range like Yesterday, or Last 7 days). Create a blank HTML page on your desktop, include the s_code from your site, and set the s. Using variables correctly. Level 3 30-11-2021 14:56 PST. An eVar can be visit-based and function similarly to cookies. Learn. The closest you can get to that is targeting past behavior based on the eVar allocation setting. Mark as New; Follow; Mute; Subscribe to RSS Feed. Questions. Click Data Elements on the left, then click the desired data element. Evars: to me these are the real powerhouse items in adobe analytics. Name: Each delimited value can contain a maximum of 255 characters (or less if using multi-byte characters). An eVar can be visit-based and function similarly to cookies. Topics: Validation. So, if the purchase event didn't occur in a visit, it will be persisting to the next visit OR to all the visits until the purchase event occurs. Multiple Values in one Evar definition of a Segment. About Page B, I may not explain it very well, there is a customized prop we called "Referrer" which records the most recent page before the visited one, so Page A will be the "Referrer (prop)" of Page B, but if it's enter from external, it will be. Now, if the user navigate to. So, if you see the value in the Analytics call, you will see the instance increase by 1 for that value; An occurrence is counted every time the eVar is populated and for each following. For example in the post_event_list column you are seeing a value for event and against it you don't see any value in post_evar column than you will see a None line item in the reports. Adobe is aware that using the Adobe Analytics connector is faster if the customer already has Adobe. Metrics: Reference for metrics usable in Adobe Analytics. 3. In this video I’m going to introduce a new function that we’ve added to the Calculated Metric Builder called Approximate Count Distinct. In analysis workspace we wanted to show only event2 for generating the report. eVar のしくみ. A standard column contains data sent to Adobe from the image request. However, when checking the data I get a lot of unspecified values for these options submitted. Adobe Analytics Join us for our next Community Coffee Break on November 14 at 10am PDT. I set this eVar on every page, but I still get “None” row in the report against Un. The following list are variables frequently used in implementations: pageName: The name of the page. Any characters over 255 will be truncated. Live Stream data. I've identified that the reason I am not seeing data is that the Evar that I created (called GCLID) is not pulling in any click data from the URLs. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real. An eVar can be visit-based and function similarly to cookies. In reports, I can see the occurrence for each value chosen by the user in different rows. Locate the desired dimension item. to gain points, level up, and earn exciting badges like the newA custom dimension that you can use in reporting. Hello everyone, I am trying to add a new evar to the Analytics Extension in the Global Variable but when I try to select it, I dont see it. Created for: User. In previous versions of Adobe Analytics, props and eVars had advantages and disadvantages to each other. So, in this scenario, you will see both values 29 & 30 in the eVar reports. eVar serialization is very lightly used, so it didn't. How can I get the custom values in my evar on click? Rule Click Event: Rule Action:. categoryID. I just want to add two points to that. e. kwamea57535592. Values passed into eVar variables follow the user for a. You cannot reset an eVar with multiple events. Think of it as only s. In that case, Crayon Violet is right, something like this is what you want: $ ("form"). Adobe Analytics [Learn from your peers Webinar] Unlock the power of processing rules within Adobe Analytics (August 10th) simple explanation for different. Reserved Variable - Indicates whether the data is captured as an event, eVar, prop, or classification in a reserved variable. Want to see what AA and CJA expert Brian Au had to say in our last Community Coffee Break? View Here. 1) previous page name in a prop and/or evar this way you can breakdown the internal search term by previous page to find out where the customer typed in the term rather than looking at the current page which is your search results page. Adobe Analytics. Additionally, the current value of the merchandising variable is tied to all subsequent products until one of the following conditions is met: The merchandising eVar is overwritten with a new value. Read real-world use cases of Experience Cloud products written by your peers This user id is tracked in both prop and evar and both fires in all authenticated pages (as soon as logged in). So, if you see the value in the Analytics call, you will see the instance increase by 1 for that value; An occurrence is counted every time the eVar is populated and for each following hit where the value persists. 01 last value in eVar) in reports. If you use “Conversion Variable Syntax”, you should only see instances for cases, where all three (eVar, binding event and s. . We have another eVar that is set with a direct call. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real. Create a segment with Visit Container where eVar1 exists. Evars: to me these are the real powerhouse items in adobe analytics. This means that you must create a mapping for each event and property to a corresponding Adobe Analytics event, prop, or eVar. eVars using the Adobe Analytics extension Log in to Adobe Experience Platform Data Collection using your AdobeID credentials. Sign In. an eVar keeps the value as long as you defined. The best practice is to use only one eVar or prop. Total Likes. The value "Aviary" for eVar1 is assigned to the product "Canary". Evars are in essence a variable occurrence that will follow a user as they navigate across pages. If you are interested to see how this works, you can pull out a data feed, and study the behavior of any visitor through the following columns eVarXX and post_eVarXX. sweety10. Custom variables that tie to the products dimension. The value "Aviary" for eVar1 is assigned to the product "Canary". . Questions. So in an eVar report where the eVar’s backend setting is “Original”, whether I used my “normal” Newsletter Signups event (column 2), or my Calculated one with Linear Allocation (column 3), credit went to the first page:Adobe Analytics [Learn from your peers Webinar] Unlock the power of processing rules within Adobe Analytics (August 10th) Learn More. example:. Link tracking calls (tl()) always strip this dimension, even if the g query string exists. As we advance up the Maturity Model for Analytics and identify the questions that we want. I can see the below points happening: 1. If you have a solution design document, you can allocate these custom dimensions to values specific to your. What context data should we be using to pass the user's ID to a custom variable?To configure success events: Click Analytics > Admin > Report Suites. You can set up marketing channel processing rules expiration by going to . This will always allow access to an object with the s namespace. Yet another one of those problems where you know the solution must be right in front of me! I've implemented DTM and analytics but the report shows no data even though the debugger shows otherwise. The next best thing is to create a Virtual Report Suite and include only those components that you want to. i want to implement a merchandising evar (evar100) and i would like to know what kind of separator can i use to separate different value in the same evar. But this is not the case for VWO and the result in VWO will still show the credit till the cookie expiration. . skatofia. I'm currently trying to measure a tricky process, that occurs after the page load and up on the interaction with the user, so far so good, this process comes in the form of a widget that also receives the response from. deleting the eVar in your implementation would result in not sending the data to Adobe Analytics. Learn how to implement Adobe Analytics using JavaScript without a tag management system. Its primary purpose is to segment conversion success metrics in custom marketing reports. If the data you are going to pack into eVar are all numeric, you can consider using multiple numeric success events instead of putting multiple values into one single eVar. hi @vitalin58777. How do i set an eVar value in Adobe Analytics? 1. Adobe Analytics Coffee Break: On Tuesday, July 18 at 9am PT, Analytics Champions Mandy George, Shari Deutsch, Jennifer Dungan, and Jeff Bloomer will be joining us to answer your Analytics questions. It depends which metric you are using in an evar report. Adobe Analytics. 0 Likes. Quick links. Values passed into eVar variables follow the user for a predetermined period of time. In your Adobe Analytics "Set Variable" action(s), set your eVar(s) with that new data element. Mark as New. I started to use List variables to store information like this which can save effort on classification, more dynamic option of name-value pair, and also more room to store data. Select Event Type > DOM Ready (Note that the order of the rule is “50”) Click Keep Changes. e. To do this, follow the below steps: Go to Admin and select Report Suites. Metrics overview. If you have access to processing rules, then set a rule to always execute that overwrites the value of a configured eVar with IP address then you are all set. The prop1 and eVar5 will only show in the beacons after a successful conversion which is happening after a form completion. So it is you to decide the proceedings. adding "eVar41 Instances" will show you the amount of times the eVar appears in the server call. This way, its value persists throughout the visit and the eVar can be associated with non-pageview events like form submits, video views, or purchases in reporting. The Merchandising eVar instance lookup for post_product_list is different from event_list lookup column in Data Feed. Most familiar use is when used to track a tracking ID. Adobe Analytics - Live Stream Add-on includes Live Stream triggers, Live Stream dashboards, and Live Stream data features. I have a question about merchandising evar. List eVar and/or prop seemed like possibilities but we haven't had experience implementing and can't seem to find a good example to confirm that we're on the right track. . A standard column contains data sent to Adobe from the image request. @cleanText% <-- to set link text eVar. A classification is a way of categorizing Analytics variable data, then displaying the data in different ways when you generate reports. Sign In. SOLVED Creating a Segment that Checks eVar Value Outside of Date Range | eVar Persistence Change. Users of Adobe Analytics need to understand the difference between Props and Evars (and how they relate to Success Events ); these are fundamental concepts and need to be fully grasped if Analytics. Create and configure list variables for use in reporting. 10:02AM, Type-in URL of Page A > Page B > Exit. Set their delimiter, expiration, allocation, and max values. mahmoud_Alshala. You have way more success events to use than eVar and can do calculation on numeric events. I create segments looking at both, and for those transitioned I look at both the eVar and the prop so that if I am looking back at older date ranges, my rules will work with the old and the new. IMO you will see very close number compare to 3 and 1. Hello Analytics Experts, I have a clarification between prop and eVar reporting differences. So, in order to have the Attributi. Under Actions, click an existing Adobe Analytics - Set Variables action or click the ‘+’ icon. “Default” does still seem to defer to the eVar settings when it comes to Most Recent or Original (just not Linear). Props do not. From the moment you change the expiration, the calculation changes at the Server Side, and thus. you can set eVar2 to "abc" for productX and set eVar2 to "DEF" for productY - all on. This information can be used when debugging using Packet analyzers, when hardcoding image requests, or when using Dynamic Variables. By default the Adobe Analytics library should generate the unique visitor, so unless you send a custom one, you should not have to do anything. Consider the following points: On the first hit, you populate both prop2 and eVar2 with "popName" AND you trigger the "openPopEv" event. eVar counters won't work because, as the name suggests, they are. I'm assuming you have an appmeasurement library (aka s_code) on your page. Thanks !Adobe Experience Platform Web SDK has been developed for the following people: Adobe Experience Platform users. AND. to see an equal metric (counter when eVar is set) take the corresponding "Instance" metric. No complicated custom code needed! 1. Set the Extension drop-down list to Adobe Analytics, and the Action Type to Set Variables. linkTrackEvents. Experience Cloud Advocates. For example, let's say if I capture the value as 29 in an eVar yesterday & today I populate the value as 30 in the same eVar. Hello everyone, I listed few data elements assigned with respect to eVars, Props, Events. eVar1 = "Example eVar"; s. dimension?Props has the expiration set to the hit level whereas you can set custom expiration for the eVar like you can set the eVar to expire at hit, visit, visitor & day etc. The addProductEvar plug-in allows you to easily add an Adobe Analytics merchandising eVar that uses product syntax to the products variable without worrying. tl()) calls, which has an impact on Page View and Page Event metrics. A binding event is set. We all regret decisions in life; in Adobe Analytics we may regret storing a number in an eVar or prop! This is because unlike custom events, you can't perform numerical calculations (such as summing or averaging) on props or eVars. SOLVED Unspecified Value for Evar. to explain, my evar100 will contain 2 different values for the same product (evar100 = x,y) what separator can i use to separate those variables without breaking sproduct structure ? Create and configure list variables for use in reporting. Make sure that you record how you use each list variable and their logic in your solution design document. Go to Adobe Admin Console and select Adobe Analytics in the Products list. 12. Level 3. A byte is generally a single character, however can take up to 6 bytes depending on the complexity of the character. In my experience, an AA user. But to automate this in a Report Builder report, is has become a manual process. Here is the Scenario: 1. Here is what you woudl do: 1. Link Name x eVar1 - because of Hit 2 and also the eVar set in Hit 1. Clean up misspelled site sections. Brian Au, expert in AA and CJA will be here for the AMA to answer all your questions!. The reason for this is related to the persistence of the eVar values. One way I have found to start working out where an eVar was set it to build a table in Adobe Workspace with custom link name or page in the left column, and the eVar instances metric, visits, and occurences along the top. Copy an eVar into a prop to see paths. In your report suite settings, access your eVar's settings and toggle the reset option to turn it on. eVar instances not being captured in Analytics. For the event to be attributed to a value for an eVar or a prop then this value needs to be set in the adobe analytics server call. For example, if you figure out a visitor's demographics, such as age or zip code, you'd want to put that in an eVar, so that when they convert, you'd be able to see this data. Adobe Analytics - Live Stream Add-on includes Live Stream triggers, Live Stream dashboards, and Live Stream data features. Click Data Elements on the left, then click the desired data element. By default the Adobe Analytics library should generate the unique visitor, so unless you send a custom one, you should not have to do anything. For the event to be attributed to a value for an eVar or a prop then this value needs to be set in the adobe analytics server call. Save your settings. If you need to send data directly from a device to Adobe Experience Platform, this is the officially recommended way. Adobe Analytics. It uses the first item in the productCategories [] array. , only two duplicate endpoints of the original stream of data). Adobe seems a very performing. For the event to be attributed to a value for an eVar or a prop then this value needs to be set in the adobe analytics server call. e. Hi, None you will see only when the post_evar column has no value and post_event_list has the event in't. mid'] = 'D=mid';Analytics components help you fine tune and empower your analysis of data. Level 2. In your report suite settings, access your eVar's settings and toggle the reset option to turn it on. Previously,I added new evar in the report suite. In this video, get an introduction to conversion variables, also known as “eVars”. To demonstrate how to set these variables, here is an example where a visitor decides to use the internal keyword search “sandals” to find a product on the site. Hot Network Questions Poisson distribution and the choice of unit Students can't seem to grasp the intent of tangent lines and getting general trends of derivatives from graphs What electrical connection type is. At that time, Reports & Analytics and all of its reports and schedules will stop working. Translate. 1 Answer Sorted by: 1 I'm assuming you have an appmeasurement library (aka s_code) on your page. I'm quite new to adobe analytics and this is my first question I posted here, so please don't be to harsh with me. Hit 18: prop not set with anything, eVar's "123" continues to be attributed. Also, learn how to customize your project with our easy-to-use drag and drop interface. The products variable is defined with a value. License Metric. Adobe Analytics. Topics: Variables. to explain, my evar100 will contain 2 different values for the same product (evar100 = x,y) what separator can i use to separate those. Analytics > Admin > Report Suites > Edit Settings > Conversion > Finding Methods. Adobe Analytics. eVar (Merchandising) Last update: 2022-12-09. Adobe Analytics has evolved beyond simple. 2, you do need some of the old pathing reports ("flow" visualizations in workspace are great but they haven't entirely replaced pathing, especially for stuff like "time. However, I can see no values getting. If we set a eVar to record Referrer, a Prop to record as well, May I have your help to a clear clarification on: Referrer, Referrer (eVar), Referrer (Prop) E. success events) — for example, which. Experience Manager Sites & More Journey Optimizer Real-Time Customer Data Platform Marketo Engage. Admin. - I think you're close, but I would expect slightly different numbers: In your sample/hypothetical session, you mixed page (s. So as per the expiration settings of your evar the value was persisting and therefore when checking the Occurances metric it is showing as unspecified. If you " captured all track actions from mobile app into one specific eVar", you can do the same with Processing Rules by setting a single eVar too. It will either be a PageView Server Call (s. eVars are used in Adobe Analytics as the primary custom variable helping you gain meaningful insights into your user's journey. We are using adobe analytics for our enterprise application. Thanks for the reply (particularly about the instance metric confusion that I had). Save your settings. Learn. we have setup the same and receive the gclid as expected. The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. To set up the connection between the Algolia crawler and Adobe Analytics, you need developer permissions. Analytics is great but i want to understand more the data behind, when data will be set this way, what this types mean, how they differ and so on. Deployment. To send it to Adobe, you need to fire either s. Adobe Analytics. You can set an eVar to a value or a data element. (an actual cookie value or a default). Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real. Select Extension > Adobe Analytics. In the Marketing Processing Rules I use this evar123 to identify the channel as "SEA" (= Marketing Channel) to popu. Like. Want to see what AA and CJA expert Brian Au had to say in our last Community Coffee Break? View Here. Additionally, the current value of the merchandising variable is tied to all subsequent products until one of the following conditions is met: The merchandising eVar is overwritten with a new value. Adobe Analytics. We have implemented adobe analytics through adobe launch for few of our web sites. For merchandising variables using conversion variable syntax, instances are counted each time the eVar is set. We have a unique situation we've been noticing within our Adobe Analytics, we have last touch channels which when we pivot for eVars (which have been set to visit persistence) sometimes unrelated values will appear. Values passed into eVar variables follow the user for a predetermined period of time. 1K. Its primary purpose is to segment conversion success metrics in custom marketing reports. see video here: Adobe Summit 2018 | The Digital Marketing Conference | March 25—29, 2018. Its primary purpose is to segment conversion success metrics in custom marketing reports. All you have to do is a regex condition. Created for: User. For any. Read real-world use cases of Experience Cloud products written by your peersSign In. We want to capture the amount of instances a brand is used on different sites.